Twitter ramps up commerce efforts with new 'collections'

Twitter's focus on becoming a commerce platform continues with a feature that allows celebrities, retailers, and others to create pages of items people can buy. The company has partnered with William Shatner, Target, and the Wirecutter among others to debut the new feature. Collections are available on Twitter's website and its mobile applications, and are linked to their creators' profiles. Twitter is positioning the feature as a tool through which […]

Source: PandoDaily