Loyalty Bay Raises $1M For Its API To Incentivize With Gifts

You know those gift cards you see at the checkout counter in various stores? Well, it's a kind've crazy business. Most people, when given gift cards, forget to spend them or that there's a use-by date. And yet they remain popular, with so many people buying gift cards and vouchers instead of presents. As a result, most of the players make money from non-redemption. This is… Read More

Source: TechCrunch