Thumbing through U2 Experience, a booklet featuring a brief history of the band, discography notes, and, most important, 20 items of band memorabilia, I couldn't help but think of the scene from Spaceballs in which Mel Brooks's character Yogurt explains his primary occupation—selling souvenirs from the very movie in which he stars:
"Merchandising! Merchandising! Where the real money from the movie is made. Spaceballs the t-shirt! Spaceballs the coloring book! Spaceballs the lunchbox! Spaceballs the breakfast cereal! Spaceballs the flamethrower—the kids love this one."
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