Blippar, the ad platform that delivers AR content through real-world tags, has today announced the acquisition of Binocular. Binocular is an Austin, TX-based company that creates augmented reality applications for brands, with a specialty in the virtual try-on. The company created the Glasses.com app for Luxotica, which manufactures 75 percent of the world's sunglasses, letting users try… Read More
Source: TechCrunch