There has been some consternation about the marketing of Crimson Peak. It has been sold to viewers as a baroque horror film, one that mixes lush imagery with cheap jump scares. Director Guillermo del Toro, on the other hand, explained in a "foreword" distributed to writers attending a preview screening that his latest film is a "Gothic romance": "heightened melodrama layered with a lot of darkness and the Gothic atmosphere of a dark fairy tale."
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Source: Washington Free Beacon