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DataXu, a Boston-based startup that provides analytics and other tools for running programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox, has made a $10 million investment in the company. It's a strategic stake: Sky plans to use DataXu's demand-side buying ad tech in its current services as well as work together…
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Source: TechCrunch