June 25, 2016

Telecoms open shop on Madison Avenue, but will brands buy?

new york city skyline Many companies have transformed and realigned their focus with great success. Avon transitioned from peddling books door-to-door to marketing beauty products. Wrigley started as a soap and baking soda company. IBM originally sold massive mainframe computers and calculators. Now, telecom companies are making similar pivots into a lucrative industry. The battle du jour is about customer data… Read More

Source: TechCrunch