August 4, 2016

NBC says negative Olympic stories helped ad sales

NEW YORK (AP) - Pre-Olympics media reports about the Zika virus, polluted water and political unrest in Brazil helped NBC's advertising sales, network executives said Thursday.

That sounds counter-intuitive, but NBC Sports advertising head Seth Winters said in a conference call from Rio de Janeiro that "it just made people ...

Source: www.washingtontimes.com stories: Politics