Sphero's BB-8 was arguably the compelling bit of merchandizing, which is, naturally, saying a lot. The latest Star Wars film was, as anticipated, a merch juggernaut, but there was no better bit of serendipity than a startup smartphone-controlled toy maker and the movie's scene stealing droid. How does one go about improving up such a glorious bit of cross over marketing? Use the… Read More
Source: TechCrunch