November 4, 2016

Facebook will test ads on Apple TV and Roku

old television Facebook's ad ambitions are expanding to encompass Internet-connected TVs — it will be conducting a test of its ad network on Apple TV and Roku next week. Other online ad companies (including TechCrunch-owner AOL) have explored TV advertising already. In Facebook's case, the company will use Facebook data to target ads for A+E and Tubi TV — basically, what the… Read More

Source: TechCrunch