March 24, 2016

Why 'Wheel of Fortune' Is Cashing In on Political Ads

This cycle's campaign spending on airtime during "Wheel of Fortune" will easily exceed the $57 million it earned in 2012, more than any other TV show that election. So far, it's brought in seven times more than at this point in 2012, according to estimates by Kantar Media's Campaign Media Analysis Group (CMAG), which tracks political advertising. Bloomberg's Tim Higgins reports on "Bloomberg Markets." (Source: Bloomberg)

Source: Bloomberg Politics