How a food truck empire learned from tech companies without becoming one

On a recent Tuesday afternoon, I sat in the cafe of The Long Now Museum and Gallery on the San Francisco waterfront, scribbling in my notebook as a thirty-something white male founder/CEO told me, a thirty-something white male reporter, about his "experience company" and it's systematic warfare against painpoints. Drawing on my reserves of journalistic expertise, I didn't once groan out loud.  But then, in the course of explaining his company's approach […]

Source: PandoDaily